Mission Statement


We believe in changing mind-sets and empowering status-quo busting innovators to create a healthcare system that all Americans deserve.

OUTCOMES MATTER

CUSTOMERS COUNT

VALUE RULES

MARKET VS. MEDICINE


4sight Health’s CEO, David Johnson predicts that market-driven reform will reshape America’s ailing health system. Learn more here.

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Market Vs Medicine Book

Insights


How will you survive healthcare’s “adapt or die” future? Check out our Insights page for commentaries that can empower status-quo busting innovators like you.

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Lonnie & Cathy Quinn, Happy Medicare Advantage Members

Destination Medicare Advantage: Lonnie & Cathy’s Quest for Great Health Insurance

In 1993, the health insurance industry funded the legendary “Harry and Louise” campaign to mobilize public opinion against the Clinton healthcare reform proposal. The strategy worked. Despite enormous investment of political capital, […]
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Four Sight Health

MARKET CORNER CONVERSATIONS: Dr. Mike Roizen, Cleveland Clinic Foundation

Dr. Mike Roizen, Chief Wellness Officer and Chair of the Wellness Institute at Cleveland Clinic, joins David Johnson for Episode 9 of Market Corner Conversations. Dr. Roizen is the creator […]
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Pro-Market and Pro-Business: Not Always the Same, Particularly in Healthcare

Shortly after publishing Market vs. Medicine: America’s Epic Fight for Better, Affordable Healthcare in June 2016, I met with my former investment banking colleague, Jullia Quazi. Jullia arrived with a very funny story […]
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TESTIMONIALS