David W. Johnson
CEO 4sight Health

Dave is a man who wears many hats. He is the CEO and founder of 4sight Health. He powers this boutique healthcare company with an unflinching determination to create status-quo busting dialogue and action in healthcare reform. Dave was drawn to service at a young age, having served as a Peace Corps Volunteer in Liberia, West Africa and a United States Presidential Management Intern. His innate desire to bring about change coupled with his tremendous proficiency across health policy, academic medicine, economics, statistics, behavioral finance, disruptive innovation, organizational change and complexity theory has led to his recognition as an insightful, incisive globally acknowledged authority on market-driven reform.

Dave is also a prolific writer. He is the author-in-residence at MATTER, the Chicago-based healthcare incubator, and the Health Management Academy. He also writes the widely-read “Market Corner” commentaries and contributes monthly to Cain Brothers’ Industry Insights. Dave has also recently published his first book, the critically acclaimed Market vs. Medicine: America’s Epic Fight for Better, Affordable Healthcare.

Dave brings his 28 year background in investment banking to 4sight Health. He has managed over $30 billion in healthcare revenue bonds and has led significant strategic advisory engagements for his health system clients. He specializes in capital formation, asset-liability management, enterprise risk analytics and new business-model development. He is also currently an investor and/or advisor for several early-stage healthcare companies including Curate Health, GaussSoft, HealthiPass, Link Capital and MultiScale.

Dave holds a Bachelors of Arts degree in English Literature from Colgate University and a Master’s degree in Public Policy from Harvard University. His civic and professional affiliations have included Harvard Medical School (Visiting Committee); the Chicago Council on Global Affairs (Board, Executive and Finance Committees); the University of Chicago (Harris School of Public Policy’s Visiting Committee, Student Engagement Sub-Committee Chair and the Urban Health Lab); the Health Management Academy; Harvard School of Public Health; CHRISTUS Health (Audit Committee); the British-American Project (U.S. Chair); and Terence Cardinal Cooke Health Center (Finance Committee Chair).
Dave is a consummate thought leader who enjoys reading and writing. He is no fitness slouch either, having run ten marathons. He also loves traveling.


Terri Brady

Terri is a highly regarded Senior Leadership Development Coach at the University of Chicago’s Booth School of Business where she also has the principal responsibility for the Kapnick Leadership Development Initiative at the University of Chicago Law School. She also conceptualizes, creates and manages programming for the Leadership Development Organization at Booth, and formulates the curriculum on group processes and team dynamics. She has envisaged and executed Booth’s new Change Management event.
Terri was a Communication Arts Consultant at the University of Chicago’s Harris School of Public Policy where she designed and taught a course on “Leading through Persuasion: The Art of Communication”. Her entrepreneurial instincts led her to establish her own company to pursue a range of consulting, leadership and educational projects, including political campaign work.
Teri is another multi-disciplinary thought leader that 4sights boasts of. She has practiced law for ten years, serving as a litigator with a complex commercial practice at Shearman & Sterling. Her focus areas as an attorney were securities law, corporate reorganization, mergers and acquisitions, accountants’ liability and intellectual property. Her previous work experience also includes stints at Harvard’s Russian Research Center, the US Agriculture Department, the Iowa Supreme Court, the US Treasury Department and the US International Communication Agency. Terri is a certified mediator with certifications from the Hogan Assessment Systems on personality-based assessment inventories. She currently serves as a board member of The Plexus Institute (supporting change with complexity science).
Terri graduated with a Masters degree in Public Policy from Harvard University’s Kennedy School. She received her JD from the Columbia University Law School where she was a Harlan Fiske Stone Scholar (recognition for superior academic achievement), a Thomas G. Shearman National Scholar and an International Fellow. She received her Bachelor of Arts in Russian/International Studies from Grinnell College where she graduated Phi Beta Kappa, received the Grinnell Honor Scholarship, and was a Varsity Cross Country runner (and MVP).
Terri loves the theater and is a connoisseur of antiques. She also enjoys travelling and is learning how to play the guitar.

Shannon Morfin

Shannon joined 4sightHealth after spending 10 years in healthcare finance and healthcare real estate. Shannon has worked with every single asset type in healthcare. Most recently, she was the SVP of Strategic Development at LinkCapital and was responsible for health system partnerships and business development. Prior to Link, Shannon was a Senior Portfolio Manager at Welltower, and previously worked at Ventas REIT, Ziegler Capital Markets and Bank of America. Shannon holds a Bachelor of Business Administration degree with a focus on both Finance and International Business along with a Math minor from Saint Mary’s of Notre Dame. At 4sight Health Shannon focuses like a laser beam on business development, strategy, growth and operations. As a consultant to 4sH, she tripled our audience by redefining our value proposition to "Expect Better Healthcare" and developed marketing strategies to enhance our digital footprint. She now joins the company full-time as a principal. She is currently working towards her MBA at the University of Chicago’s Booth School of Business.
Shannon enjoys reading, traveling, volunteering and tutoring.

Karen Handmaker

Karen is an engaging population health management expert with a passion for new models and technologies to improve health and healthcare with the “consumer at the center.”
She is widely recognized for cultivating and maintaining strong, long term multi-level client relationships, strategic planning, thought leadership and industry knowledge. Karen is a recognized speaker, writer and trainer on population health management and primary care transformation. She earned admission into the IBM Industry Academy, is a NCQA PCMH Certified Content Expert, and a longtime member of the Population Health Management Journal Editorial Board.
Karen’s current areas of interest include integrating health and social care, enhancing personalized health and wellness through analytics and machine learning applications, championing and enabling market-driven products and services that produce measurable value across stakeholders.
Karen lived in Hong Kong for six years where she co-founded Fiscal Health, a first-of-a kind local healthcare consulting firm offering a range of services in managed care and health economics Karen received a BA in American Studies at Trinity College in Hartford, CT (Phi Beta Kappa) and her Master in Public Policy from Harvard University.

Lalitha Ramachandran
Operations Director

Lalitha brings to the team a strong background in Life Sciences coupled with experience in healthcare policy, economics and law. Her prior experiences have made her a well-rounded and holistic healthcare professional equipped to research, analyze and forecast developments in this space. She is an undergraduate in Biotechnology and Biochemistry and completed her Masters in Regenerative Medicine at the top of her class. She obtained her second Masters degree in Public Policy from the University of Chicago, with an additional certification in Health Policy by The Graduate Program in Health Administration and Policy.
Lalitha has carried forward her technical knowledge to pursue her passion for enabling better outcomes in healthcare, having worked with varied players in the industry. Her skill-set includes experience in lean management and the Kaizen methodology of efficiency best practices within large hospital networks, global health research, and healthcare policy analysis for international firms in the Electronic Health Records space. She also has experience in laying the foundations of an early stage healthcare business, working to build it from the ground-up with active involvement in business development, project management and market research.
At 4sight Health, Lalitha works on policy-related research to support the firm’s intellectual capital on market-driven health reform, interacts with and supports companies in the firm’s investment portfolio, and conducts financial and market analysis on prospective portfolio companies.
A bookworm struck by wanderlust, Lalitha also loves playing the Indian classical instrument – Veena.

Keith Hollihan
Editorial Director

Keith is 4sight’s resident wordsmith. As a writer and editor, Keith specializes in collaborative and strategy formation projects with business and industry thought leaders, CEOs, and top executives. He enjoys working with both startups and established companies that are driving change in their markets through disruptive approaches, stand-out value, and great thinking.
Keith has multiple written works to his credit and has also ghostwritten many books, speeches, articles and op/eds. He has made significant contributions to shaping leadership programs and change agendas through strategic messaging work. He is also co-director of a Founders Club of exceptional healthcare startup leaders in the Twin Cities.
In his spare time, he writes novels, rides his bike, and clears brush on his hobby farm. Keith is a Canadian by birth and a nomad by nature, having lived in Japan, the Czech Republic and the U.S. He currently lives in St. Paul, Minnesota with his wife and two sons.

Lindsay Morrison
Content & Marketing Director

On the 4sight Health team, Lindsay applies her passion for improving healthcare, constant curiosity, and excitement about connecting ideas and people. Clients appreciate her ability to listen, find core needs, and build communications that resonate with various audiences. She enjoys solving communication challenges for audiences and industries undergoing tremendous change.

During two decades Lindsay directed marketing communications for a media data company as the media and advertising industry went through the digital revolution. Advancing from many-to-1 to 1-1 digital communications, she built content marketing and marketing automation as core competencies. She also marketed proprietary data on the media habits of various professional healthcare audiences. Earlier, at a healthcare communication agency, Lindsay led creative teams developing branding and positioning strategies, user and employee communications, primarily in the diagnostic industry. Her career launched from a literature and writing degree at Northwestern University, then writing marketing and training materials for a business data company moving from print to digital delivery.

Outside 4sight Health, she likes to get her hands dirty in the garden, reads too much dystopian fiction, finds small ways to improve her community, and considers dark chocolate a food group.

Rachel Johnson
Creative Director

Rachel is an accomplished graphic designer. She brings her creative right-brain skills to 4Sight Health. She currently is an Art Director at RDW Group, working with various clients and industries on a variety of design collateral. Rachel has designed for Providence College where she created and developed publications and print collateral for the Marketing and Communications Department. Based in Providence, RI, Rachel can be found bicycling to the beach when she isn’t designing.