← Back to Insights
May 26, 2020
Authors
Lindsay H. Morrison
Topics
COVID-19
Channels
4sight Radio & TV Interviews Podcasts

COVID-19: Dr. Steve Udvarhelyi, BCBS of Louisiana speaks with Mike Elizondo, Cain Brothers

Join Dr. Steve Udvarhelyi, CEO & President of Blue Cross and Blue Shield of Louisiana and Mike Elizondo, Director at Cain Brothers in a discussion of the COVID-19 pandemic, its impact on the healthcare sector and how Blue Cross and Blue Shield of Louisiana is responding.

 

About the Author

Lindsay H. Morrison

On the 4sight Health team, Lindsay applies her passion for improving healthcare, constant curiosity, and excitement about connecting ideas and people. Clients appreciate her ability to listen, find core needs, and build communications that resonate with various audiences. She enjoys solving communication challenges for audiences and industries undergoing tremendous change.

Lindsay also keeps the trains running at 4sight Health, managing our editorial production and publishing schedule, guiding 4sight Health new services to fruition, keeping thinkers and writers organized. She’s the primary contact on many client relationships, making sure our work meets expectations.

During two decades Lindsay directed marketing communications for a media data company as the media and advertising industry went through the digital revolution. Advancing from many-to-1 to 1-1 digital communications, she built content marketing and marketing automation as core competencies. She also marketed proprietary data on the media habits of various professional healthcare audiences.

Earlier, at a healthcare communication agency, Lindsay led creative teams developing branding and positioning strategies, user and employee communications, primarily in the diagnostic industry. Her career launched from a literature and writing degree at Northwestern University, then writing marketing and training materials for a business data company moving from print to digital delivery.

Outside 4sight Health, she likes to get her hands dirty in the garden, reads too much dystopian fiction, finds small ways to improve her community, and considers dark chocolate a food group.

Recent Posts

COVID-19
Podcast: The Medical Debt Wealth Transfer 2/8/24
Crowdfunding and charitable donations have become mechanisms to help people pay off their medical bills. Are these solutions… Read More
By February 8, 2024
Outcomes
You’re Doing it Wrong, Health Systems! Getting the Experience Right Increases Revenues, Satisfaction and Profits
Almost every health system boldly proclaims that they are “patient-centric” and emphasizes that being patient experience is their… Read More
By , and December 19, 2023
System Dynamics
Podcast: How Healthcare Revolutionaries Think with Rebeckah Orton
Podcast: Rebeckah Orton on Being a Medicaid Recipient Treating Medicaid Recipients Rebeckah Orton not only is a nurse… Read More
By April 18, 2023