David Burda

David Burda began covering healthcare in 1983 and hasn’t stopped since. Dave writes this monthly column “Burda on Healthcare,” contributes weekly blog posts, manages our weekly newsletter 4sight Friday, and hosts our weekly Roundup podcast. Dave believes that healthcare is a business like any other business, and customers — patients — are king. If you do what’s right for patients, good business results will follow.

Dave’s personnel experiences with the healthcare system both as a patient and family caregiver have shaped his point of view. It’s also been shaped by covering the industry for 40 years as a reporter and editor. He worked at Modern Healthcare for 25 years, the last 11 as editor.

Prior to Modern Healthcare, he did stints at the American Medical Record Association (now AHIMA) and the American Hospital Association. After Modern Healthcare, he wrote a monthly column for Twin Cities Business explaining healthcare trends to a business audience, and he developed and executed content marketing plans for leading healthcare corporations as the editorial director for healthcare strategies at MSP Communications.

When he’s not reading and writing about healthcare, Dave spends his time riding the trails of DuPage County, IL, on his bike, tending his vegetable garden and daydreaming about being a lobster fisherman in Maine. He lives in Wheaton, IL, with his lovely wife of 40 years and his three children, none of whom want to be journalists or lobster fishermen.

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Consumerism
Has Room for Improvement
So, how’s it going? Do you think your hospital or health system or medical practice or health plan… Read More
By September 26, 2019
Economics
Upselling in Healthcare? It’s Just Business
As wary consumers, we’ve come to expect upselling. Need an oil change? Looks like you need a new… Read More
By September 24, 2019
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Outcomes
4sight Friday: Platforming Healthcare | Healthcare Blocking and Tackling | Why Patients Need Protection
  Read 09/20/2019 Edition here.  Curated by David Burda, 4sight Health’s news editor and columnist. Read his columns… Read More
By September 20, 2019
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Consumerism
Healthcare Blocking and Tackling
Football season is upon us, and you’ll be hearing coaches at every level—high school, college and pro—talking about… Read More
By September 16, 2019
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Consumerism
4sight Friday: Behind the Customer Revolution in Healthcare | Do Patients Trust Their Doctors? | Prices Up, Insured Americans Down
  Read 09/13/2019 Edition here.  Curated by David Burda, 4sight Health’s news editor and columnist. Read his columns… Read More
By September 13, 2019
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Consumerism
Do You Trust Your Doctor?
When people my age were kids, there was a good chance that their parents wanted them to be… Read More
By September 12, 2019
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Consumerism
4sight Friday: The Customer Revolution in Healthcare | Skill Mix and Medical Practice Productivity | Is Walmart Coming for You?
  Read 09/06/2019 Edition here.  Curated by David Burda, 4sight Health’s news editor and columnist. Read his columns… Read More
By September 6, 2019
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Economics
Why Fee-for-Service Medicine is Bad for Your Health
The later in the day that you see your doctor you’re more likely to get the flu, get… Read More
By September 5, 2019
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Economics
Higher Practice Skill Mix May Not Be What the Doctor Ordered
“Practicing at the top of your license” and “upskilling your workforce”are two popular healthcare buzz phrases right now…. Read More
By August 29, 2019
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