Outcomes Matter. Customers Count. Value Rules.

We believe a new American healthcare system will develop through bottom-up, market-driven transformation that is already happening. Rebels are knocking down the Healthcare Industrial Complex™, and we should expect better healthcare for the American people.

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What We Do For Clients

We deliver strategic advice, develop thought leadership, and effect solutions to organizations throughout the care continuum, from health systems to startups. Activities include in-person facilitation, written work, targeted research and speaking engagements. More

Organizations Transforming

We empower status-quo-busting innovators to create the new healthcare system that all Americans deserve. Clients are organizations that are remaking the healthcare ecosystem to deliver the right care, at the right time, at the right place at a price the customer can afford.

Reach Out To Any Team Member To Discuss Your Transformation Initiatives

info@4sighthealth.com

Our Team

David W. Johnson, Fearless Leader

David.Johnson@4sightHealth.com

Writer & Strategic Advisor

Dave powers 4sight Health with an unflinching determination to create status-quo busting dialogue and action in healthcare reform. His innate desire to bring about change, coupled with his tremendous proficiency … Read More

Dave powers 4sight Health with an unflinching determination to create status-quo busting dialogue and action in healthcare reform. His innate desire to bring about change, coupled with his tremendous proficiency across health policy, academic medicine, economics, statistics, behavioral finance, disruptive innovation, organizational change and complexity theory, has led to his recognition as an insightful, incisive globally acknowledged authority on market-driven reform.

Dave is a prolific writer on healthcare’s pro-market transformation. He is the author-in-residence at MATTER, the Chicago-based healthcare incubator, and published the critically acclaimed book Market vs. Medicine: America’s Epic Fight for Better, Affordable Healthcare in 2016. McGraw-Hill is publishing Dave’s book The Customer Revolution in Healthcare: Delivering Smarter, Kinder, Affordable Care for All in September 2019.

Dave left a 28-year career in investment banking to create 4sight Health. As an investment banker, he managed over $30 billion in healthcare revenue bonds, led significant strategic advisory engagements for health systems. He specialized in capital formation, asset-liability management, enterprise risk analytics and new business-model development. Dave is also currently an investor and/or advisor for several early- or mid-stage healthcare companies including Curate Health, GaussSoft, HealthiPass, Link Capital, Medspeed and MultiScale Health Networks.

Dave holds a Bachelors of Arts degree in English Literature from Colgate University and a Master’s degree in Public Policy from Harvard University. Dave was drawn to service at a young age as a Peace Corps Volunteer in Liberia, West Africa and a United States Presidential Management Intern.

His civic and professional affiliations have included Harvard Medical School (Visiting Committee); the Chicago Council on Global Affairs (Board, Executive and Finance Committees); the University of Chicago (Harris School of Public Policy’s Visiting Committee, Student Engagement Sub-Committee Chair and the Urban Health Lab); the Health Management Academy; Harvard School of Public Health; CHRISTUS Health (Audit Committee); the British-American Project (U.S. Chair); and Terence Cardinal Cooke Health Center (Finance Committee Chair).

Dave is a consummate thought leader who enjoys reading and writing. He is no health slouch as a vegan who often bikes to meetings, who’s run ten marathons. He also loves traveling.

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Terri Brady, Principal

Terri.Brady@4sightHealth.com

Leadership Development Education

Terri is the Director of the Leadership Program at the University of Chicago’s Harris School of Public Policy. At Harris she conceptualizes, creates and manages leadership programming. Terri is another … Read More

Terri is the Director of the Leadership Program at the University of Chicago’s Harris School of Public Policy. At Harris she conceptualizes, creates and manages leadership programming. Terri is another multidisciplinary thought leader at 4sightHealth. Her entrepreneurial instincts led her to establish her own company which included strategic and communications consulting, leadership, educational projects and political campaign work.

Previously she was a Senior Leadership Development Coach at the University of Chicago’s Booth School of Business, where she established and managed the Kapnick Leadership Development Initiative at the University of Chicago Law School. At Booth, Terri also managed programming for the business students, which included programs on change management and team dynamics.

Terri was an attorney with a complex commercial litigation practice for ten years, including time as a litigator with Shearman and Sterling. Her previous work experience includes positions at the Iowa Supreme Court, the U.S. International Communication Agency, the U.S. Agriculture Department, and the U.S. Treasury Department.

Terri received her Master’s degree in Public Policy from Harvard University’s Kennedy School.  She earned her JD from Columbia University Law School where she was a Harlan Fiske Stone Scholar (recognition for superior academic achievement), a Thomas G. Shearman National Scholar and an International Fellow. She received her Bachelor of Arts in Russian/International Studies from Grinnell College, where she graduated Phi Beta Kappa, received the Grinnell Honor Scholarship, and was a Varsity Cross Country runner (and MVP). Terri has been certified as a mediator by Northwestern University, and certified by Hogan Assessment Systems (personality-based assessment inventories). Terri loves the theater, hunting for antiques and travel.

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Alina Bonn, Marketing Specialist

Alina.Bonn@4sightHealth.com

Writing & Campaign Implementation

Alina focuses on copywriting, email marketing, social media campaigns and other marketing strategies for 4sight Health. Alina is passionate about helping entrepreneurs and service-based businesses increase revenue with digital and … Read More

Alina focuses on copywriting, email marketing, social media campaigns and other marketing strategies for 4sight Health. Alina is passionate about helping entrepreneurs and service-based businesses increase revenue with digital and social media marketing solutions. Her professional background blends marketing, event management and business administration.

Before 4sight Health, Alina helped other business consultants and professional speakers grow their businesses online. Prior to that, she was a conference coordinator at an international finance association in Manhattan.

Alina received her Bachelor’s in business administration from The King’s College, a classical liberal arts school near Wall St. She now lives in her hometown of Omaha, NE, where she continues to learn top marketing strategies from industry leaders in digital classrooms. Alina enjoys running races, exploring greenhouses and planning new travels.

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Dave Burda, News Editor & Columnist

David.Burda@4sightHealth.com

Current Events & Story Development

Dave is 4sight Health’s biggest news junkie, resident journalist and healthcare historian. He began covering healthcare in 1983 and hasn’t stopped since. Dave writes his own column, “Burda on Health,” … Read More

Dave is 4sight Health’s biggest news junkie, resident journalist and healthcare historian. He began covering healthcare in 1983 and hasn’t stopped since. Dave writes his own column, “Burda on Health,” for us, contributes to our weekly blog and manages our weekly e-newsletter, 4sight Friday.

Dave believes that healthcare is a business like any other business, and customers—patients—are king. If you do what’s right for patients, good business results will follow.

Dave’s personnel experiences with the healthcare system both as a patient and family caregiver have shaped his point of view. It’s also been shaped by covering the industry for 35 years as a reporter and editor. He worked at Modern Healthcare for 25 years, the last 11 as editor.

Prior to Modern Healthcare, he did stints at the American Medical Record Association (now AHIMA) and the American Hospital Association. After Modern Healthcare, he wrote a monthly column for Twin Cities Business explaining healthcare trends to a business audience, and he developed and executed content marketing plans for leading healthcare corporations as the editorial director for healthcare strategies at MSP Communications.

When he’s not reading and writing about healthcare, Dave spends his time riding the trails of DuPage County, IL, on his bike, tending his vegetable garden and daydreaming about being a lobster fisherman in Maine. He lives in Wheaton, IL, with his lovely wife of 35 years and his three children, none of whom want to be journalists or lobster fishermen.

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Amanda Butterworth, Admin Support

Amanda.Butterworth@4sightHealth.com

Scheduling

Amanda Butterworth provides administrative support and meeting scheduling. She has been involved with nonprofits and charities for the last 12 years, has served on two different charity boards and enjoys … Read More

Amanda Butterworth provides administrative support and meeting scheduling. She has been involved with nonprofits and charities for the last 12 years, has served on two different charity boards and enjoys volunteering in her spare time. She graduated from the University of Massachusetts Boston with a double major in Psychology and Community Studies.

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Karen Handmaker, Principal

Karen.Handmaker@4sightHealth.com

Consulting

Karen is an engaging population health management expert with a passion for new models and technologies to improve health and healthcare with the “consumer at the center.” She is widely … Read More

Karen is an engaging population health management expert with a passion for new models and technologies to improve health and healthcare with the “consumer at the center.”
She is widely recognized for cultivating and maintaining strong, long term multi-level client relationships, strategic planning, thought leadership and industry knowledge. Karen is a recognized speaker, writer and trainer on population health management and primary care transformation. She earned admission into the IBM Industry Academy, is a NCQA PCMH Certified Content Expert, and a longtime member of the Population Health Management Journal Editorial Board.
Karen’s current areas of interest include integrating health and social care, enhancing personalized health and wellness through analytics and machine learning applications, championing and enabling market-driven products and services that produce measurable value across stakeholders.
Karen lived in Hong Kong for six years where she co-founded Fiscal Health, a first-of-a kind local healthcare consulting firm offering a range of services in managed care and health economics Karen received a BA in American Studies at Trinity College in Hartford, CT (Phi Beta Kappa) and her Master in Public Policy from Harvard University.

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Keith Hollihan, Editorial Director

Keith.Hollihan@4sighHealth.com

Long-Form Writing

Keith is 4sight’s consummate wordsmith. As a writer and editor, Keith specializes in collaborative and strategy formation projects with business and industry thought leaders, CEOs, and top executives. He enjoys … Read More

Keith is 4sight’s consummate wordsmith. As a writer and editor, Keith specializes in collaborative and strategy formation projects with business and industry thought leaders, CEOs, and top executives. He enjoys working with both startups and established companies that are driving change in their markets through disruptive approaches, stand-out value, and great thinking.

Keith has multiple written works to his credit and has also ghostwritten many books, speeches, articles and op/eds. He has made significant contributions to shaping leadership programs and change agendas through strategic messaging work. He is also co-director of a Founders Club of exceptional healthcare startup leaders in the Twin Cities.

In his spare time, he writes novels, rides his bike, and clears brush on his hobby farm. Keith is a Canadian by birth and a nomad by nature, having lived in Japan, the Czech Republic and the U.S. He currently lives in St. Paul, Minnesota with his family.

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Michelle Lange, Creative Director

Michelle.Lange@4sightHealth.com

Creative Director & Writer

Michelle Lange is a writer and designer living her best life on the northside of Chicago. Self-employed at Whack Publications, Michelle produces original content, books and creative material for many … Read More

Michelle Lange is a writer and designer living her best life on the northside of Chicago. Self-employed at Whack Publications, Michelle produces original content, books and creative material for many industries, including healthcare and technology.

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Lindsay Morrison, Content & Marketing Director

Lindsay.Morrison@4sightHealth.com

Content, Marketing, Operations

On the 4sight Health team, Lindsay applies her passion for improving healthcare, constant curiosity, and excitement about connecting ideas and people. Clients appreciate her ability to listen, find core needs, … Read More

On the 4sight Health team, Lindsay applies her passion for improving healthcare, constant curiosity, and excitement about connecting ideas and people. Clients appreciate her ability to listen, find core needs, and build communications that resonate with various audiences. She enjoys solving communication challenges for audiences and industries undergoing tremendous change.

During two decades Lindsay directed marketing communications for a media data company as the media and advertising industry went through the digital revolution. Advancing from many-to-1 to 1-1 digital communications, she built content marketing and marketing automation as core competencies. She also marketed proprietary data on the media habits of various professional healthcare audiences.

Earlier, at a healthcare communication agency, Lindsay led creative teams developing branding and positioning strategies, user and employee communications, primarily in the diagnostic industry. Her career launched from a literature and writing degree at Northwestern University, then writing marketing and training materials for a business data company moving from print to digital delivery.

Outside 4sight Health, she likes to get her hands dirty in the garden, reads too much dystopian fiction, finds small ways to improve her community, and considers dark chocolate a food group.

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Shannon Morfin, Principal

Shannon.Morfin@4sightHealth.com

Business Development

At 4sight Health, Shannon focuses like a laser beam on business strategy and growth for our clients and 4sight Health. She joined 4sightHealth after spending 10 years in healthcare finance … Read More

At 4sight Health, Shannon focuses like a laser beam on business strategy and growth for our clients and 4sight Health. She joined 4sightHealth after spending 10 years in healthcare finance and healthcare real estate.

Shannon has worked with every single asset type in healthcare. She was SVP of Strategic Development at LinkCapital, responsible for health system partnerships and business development, and a Senior Portfolio Manager at Welltower. Prior to those roles, Shannon worked at Ventas REIT, Ziegler Capital Markets and Bank of America.

Shannon holds a Bachelor of Business Administration degree with a focus on both Finance and International Business, and a Math minor from Saint Mary’s of Notre Dame. She is currently working towards her MBA at the University of Chicago’s Booth School of Business.

Shannon enjoys reading, traveling, volunteering and tutoring.

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Thomas Zalduendo, Sound Engineer

Thomas.Zalduendo@4sightHealth.com

Podcast Production

Tom produce the 4Sight Health podcasts. He has over 10 years of professional audio production experience working with various clients in music, advertising commercial productions, post-production audio for film, video … Read More

Tom produce the 4Sight Health podcasts. He has over 10 years of professional audio production experience working with various clients in music, advertising commercial productions, post-production audio for film, video game audio productions and podcast productions. With a bachelor’s degree in Music, focusing on composition and audio production, Tom is able to produce dynamic and engaging podcast content. He is passionate about the concept of preventative healthcare and the mission of 4Sight Health. He is a lifelong learner, enjoys creative problem solving and loves to travel.

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Nathan Bays, Special Advisor

Nathan.Bays@4sighthealth.com

Investing, Policy & Regulatory Issues

Nathan Bays has an extensive career in health policy, law, and investing, advising Leading Health Systems, early stage companies, and financial sponsors on health policy, strategy, and M&A. In addition … Read More

Nathan Bays has an extensive career in health policy, law, and investing, advising Leading Health Systems, early stage companies, and financial sponsors on health policy, strategy, and M&A. In addition to his advisory work, he is a Venture Partner at LifeForce Capital, a SF-based health care venture and growth equity firm.

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Advisory Relationships

As advisors, we seek to improve America’s healthcare system by identifying game-changers in the healthcare arena and supporting organizations that are bringing innovative, patient-centric solutions to market.
MATTER: Author-in-Residence
Healthcare Financial Management Association: Leadership Council
Harvard Kennedy School: Health Policy Leadership Council
The Community Builders: Health Policy Leadership Council
MultiScale Health Networks
MedSpeed

The Customer Revolution in Healthcare: Kinder, Smarter, Affordable Care for All

David W. Johnson
Johnson explains how aligning economic incentives with patient needs will deliver better outcomes at lower costs with superior customer service. Disruptive, bottom-up, and customer-centric competitors will transform the industry by delivering kinder, smarter, and affordable care—to all.

This book addresses:
- Revolutionary conditions and forces driving change in the industry now.
- Ways organizations can get in front of their costs and offer new care delivery models.
- Why pricing transparency and reimbursement changes are necessary for success.
- Revolutionary incumbents and upstarts leading this revolution.
- How participation in this Customer Revolution is crucial for long-term success.

Read this rallying cry that inspires leaders to revolt against today's system, build thriving organizations and serve America better. JUST RELEASED 9/6/19.
Learn More