Outcomes Matter. Customers Count. Value Rules.
We believe a new American healthcare system will develop through bottom-up, market-driven transformation that is already happening. Rebels are knocking down the Healthcare Industrial Complex™, and we should expect better healthcare for the American people.
What We Do For Clients
We deliver strategic advice, develop thought leadership, and effect solutions to organizations throughout the care continuum, from health systems to startups. Activities include in-person facilitation, written work, targeted research and speaking engagements. More
We empower status-quo-busting innovators to create the new healthcare system that all Americans deserve. Clients are organizations that are remaking the healthcare ecosystem to deliver the right care, at the right time, at the right place at a price the customer can afford.
Reach Out To Any Team Member To Discuss Your Transformation Initiatives
David W. Johnson, Fearless LeaderDavid.Johnson@4sightHealth.com
Writer & Strategic Advisor
Dave powers 4sight Health with an unflinching determination to create status-quo busting dialogue and action in healthcare reform. His innate desire to bring about change, coupled with his tremendous proficiency across health policy, academic medicine, economics, statistics, behavioral finance, disruptive innovation, organizational change and complexity theory, has led to his recognition as an insightful, incisive globally acknowledged authority on market-driven reform.
Dave is a prolific writer on healthcare’s pro-market transformation. He is the author-in-residence at MATTER, the Chicago-based healthcare incubator, and published the critically acclaimed book Market vs. Medicine: America’s Epic Fight for Better, Affordable Healthcare in 2016. McGraw-Hill published Dave’s book The Customer Revolution in Healthcare: Delivering Smarter, Kinder, Affordable Care for All in September 2019.
Dave left a 28-year career in investment banking to create 4sight Health. As an investment banker, he managed over $30 billion in healthcare revenue bonds, led significant strategic advisory engagements for health systems. He specialized in capital formation, asset-liability management, enterprise risk analytics and new business-model development. Dave is also currently an investor and/or advisor for several early- or mid-stage healthcare companies including Curate Health, GaussSoft, HealthiPass, Link Capital, Medspeed and MultiScale Health Networks.
Dave holds a Bachelors of Arts degree in English Literature from Colgate University and a Master’s degree in Public Policy from Harvard University. Dave was drawn to service at a young age as a Peace Corps Volunteer in Liberia, West Africa and a United States Presidential Management Intern.
His civic and professional affiliations have included Harvard Medical School (Visiting Committee); the Chicago Council on Global Affairs (Board, Executive and Finance Committees); the University of Chicago (Harris School of Public Policy’s Visiting Committee, Student Engagement Sub-Committee Chair and the Urban Health Lab); the Health Management Academy; Harvard School of Public Health; CHRISTUS Health (Audit Committee); the British-American Project (U.S. Chair); and Terence Cardinal Cooke Health Center (Finance Committee Chair).
Dave is a consummate thought leader who enjoys reading and writing. He is no health slouch as a vegan who often bikes to meetings, who’s run ten marathons. He also loves traveling.
Terri Brady, PrincipalTerri.Brady@4sightHealth.com
Leadership Development Education
Terri is the Executive Director of Professional Development at the University of Chicago’s Harris School of Public Policy. She conceptualizes, creates and manages leadership development for Harris alumni. Terri is another multidisciplinary thought leader at 4sightHealth. Her entrepreneurial instincts led her to establish her own company which included strategic and communications consulting, leadership, educational projects and political campaign work.
Previously she was a Senior Leadership Development Coach at the University of Chicago’s Booth School of Business, where she established and managed the Kapnick Leadership Development Initiative at the University of Chicago Law School. At Booth, Terri also managed programming for the business students, which included programs on change management and team dynamics.
Terri was an attorney with a complex commercial litigation practice for ten years, including time as a litigator with Shearman and Sterling. Her previous work experience includes positions at the Iowa Supreme Court, the U.S. International Communication Agency, the U.S. Agriculture Department, and the U.S. Treasury Department.
Terri received her Master’s degree in Public Policy from Harvard University’s Kennedy School. She earned her JD from Columbia University Law School where she was a Harlan Fiske Stone Scholar (recognition for superior academic achievement), a Thomas G. Shearman National Scholar and an International Fellow. She received her Bachelor of Arts in Russian/International Studies from Grinnell College, where she graduated Phi Beta Kappa, received the Grinnell Honor Scholarship, and was a Varsity Cross Country runner (and MVP). Terri has been certified as a mediator by Northwestern University, and certified by Hogan Assessment Systems (personality-based assessment inventories). Terri loves the theater, hunting for antiques and travel.
Alina Bonn, Marketing SpecialistAlina.Bonn@4sightHealth.com
Writing & Campaign Implementation
Alina focuses on copywriting, email marketing, social media campaigns and other marketing strategies for 4sight Health. Alina is passionate about helping entrepreneurs and service-based businesses increase revenue with digital and social media marketing solutions. Her professional background blends marketing, event management and business administration.
Before 4sight Health, Alina helped other business consultants and professional speakers grow their businesses online. Prior to that, she was a conference coordinator at an international finance association in Manhattan.
Alina received her Bachelor’s in business administration from The King’s College, a classical liberal arts school near Wall St. She now lives in her hometown of Omaha, NE, where she continues to learn top marketing strategies from industry leaders in digital classrooms. Alina enjoys running races, exploring greenhouses and planning new travels.
Dave Burda, News Editor & ColumnistDavid.Burda@4sightHealth.com
Current Events & Story Development
Dave is 4sight Health’s biggest news junkie, resident journalist and healthcare historian. He began covering healthcare in 1983 and hasn’t stopped since. Dave writes his own column, “Burda on Health,” for us, contributes to our weekly blog and manages our weekly e-newsletter, 4sight Friday.
Dave believes that healthcare is a business like any other business, and customers—patients—are king. If you do what’s right for patients, good business results will follow.
Dave’s personnel experiences with the healthcare system both as a patient and family caregiver have shaped his point of view. It’s also been shaped by covering the industry for 35 years as a reporter and editor. He worked at Modern Healthcare for 25 years, the last 11 as editor.
Prior to Modern Healthcare, he did stints at the American Medical Record Association (now AHIMA) and the American Hospital Association. After Modern Healthcare, he wrote a monthly column for Twin Cities Business explaining healthcare trends to a business audience, and he developed and executed content marketing plans for leading healthcare corporations as the editorial director for healthcare strategies at MSP Communications.
When he’s not reading and writing about healthcare, Dave spends his time riding the trails of DuPage County, IL, on his bike, tending his vegetable garden and daydreaming about being a lobster fisherman in Maine. He lives in Wheaton, IL, with his lovely wife of 35 years and his three children, none of whom want to be journalists or lobster fishermen.
Amanda Butterworth, Admin SupportAmanda.Butterworth@4sightHealth.com
Amanda Butterworth provides administrative support and meeting scheduling. She has been involved with nonprofits and charities for the last 12 years, has served on two different charity boards and enjoys volunteering in her spare time. She graduated from the University of Massachusetts Boston with a double major in Psychology and Community Studies.
Karen Handmaker, PrincipalKaren.Handmaker@4sightHealth.com
Karen is an engaging population health management expert with a passion for new models and technologies to improve health and healthcare with the “consumer at the center.”
She is widely recognized for cultivating and maintaining strong, long term multi-level client relationships, strategic planning, thought leadership and industry knowledge. Karen is a recognized speaker, writer and trainer on population health management and primary care transformation. She earned admission into the IBM Industry Academy, is a NCQA PCMH Certified Content Expert, and a longtime member of the Population Health Management Journal Editorial Board.
Karen’s current areas of interest include integrating health and social care, enhancing personalized health and wellness through analytics and machine learning applications, championing and enabling market-driven products and services that produce measurable value across stakeholders.
Karen lived in Hong Kong for six years where she co-founded Fiscal Health, a first-of-a kind local healthcare consulting firm offering a range of services in managed care and health economics Karen received a BA in American Studies at Trinity College in Hartford, CT (Phi Beta Kappa) and her Master in Public Policy from Harvard University.
Keith Hollihan, Editorial DirectorKeith.Hollihan@4sighHealth.com
Keith is 4sight’s consummate wordsmith. As a writer and editor, Keith specializes in collaborative and strategy formation projects with business and industry thought leaders, CEOs, and top executives. He enjoys working with both startups and established companies that are driving change in their markets through disruptive approaches, stand-out value, and great thinking.
Keith has multiple written works to his credit and has also ghostwritten many books, speeches, articles and op/eds. He has made significant contributions to shaping leadership programs and change agendas through strategic messaging work. He is also co-director of a Founders Club of exceptional healthcare startup leaders in the Twin Cities.
In his spare time, he writes novels, rides his bike, and clears brush on his hobby farm. Keith is a Canadian by birth and a nomad by nature, having lived in Japan, the Czech Republic and the U.S. He currently lives in St. Paul, Minnesota with his family.
Michelle Lange, Creative DirectorMichelle.Lange@4sightHealth.com
Creative Director & Writer
Michelle Lange is a writer and designer living her best life on the North side of Chicago. Michelle produces original content, books and creative material, print and digital design for many industries, including healthcare and technology. She fits right into the 4sight Health team with her journalism degree and background, and her path through design and marketing strategies. Michelle also writes and publishes fiction through her own business, Whack Publications.
Max Mearsheimer, Website Specialistmax.email@example.com
Design And Development
Max applies his visual design experience and web design expertise to create the pipes, plumbing and design of the 4sight Health website. He asks a lot of questions, and builds websites to support future business growth. Based in Chicago, Max is somewhat elusive, so don’t expect to see him in real life.
Lindsay Morrison, Managing DirectorLindsay.Morrison@4sightHealth.com
Operations, Account Management & Marketing
On the 4sight Health team, Lindsay applies her passion for improving healthcare, constant curiosity, and excitement about connecting ideas and people. Clients appreciate her ability to listen, find core needs, and build communications that resonate with various audiences. She enjoys solving communication challenges for audiences and industries undergoing tremendous change.
Lindsay also keeps the trains running at 4sight Health, managing our editorial production and publishing schedule, guiding 4sight Health new services to fruition, keeping thinkers and writers organized. She’s the primary contact on many client relationships, making sure our work meets expectations.
During two decades Lindsay directed marketing communications for a media data company as the media and advertising industry went through the digital revolution. Advancing from many-to-1 to 1-1 digital communications, she built content marketing and marketing automation as core competencies. She also marketed proprietary data on the media habits of various professional healthcare audiences.
Earlier, at a healthcare communication agency, Lindsay led creative teams developing branding and positioning strategies, user and employee communications, primarily in the diagnostic industry. Her career launched from a literature and writing degree at Northwestern University, then writing marketing and training materials for a business data company moving from print to digital delivery.
Outside 4sight Health, she likes to get her hands dirty in the garden, reads too much dystopian fiction, finds small ways to improve her community, and considers dark chocolate a food group.
Shannon Morfin, PrincipalShannon.Morfin@4sightHealth.com
At 4sight Health, Shannon focuses like a laser beam on business strategy and growth for our clients and 4sight Health. She joined 4sightHealth after spending 10 years in healthcare finance and healthcare real estate.
Shannon has worked with every single asset type in healthcare. She was SVP of Strategic Development at LinkCapital, responsible for health system partnerships and business development, and a Senior Portfolio Manager at Welltower. Prior to those roles, Shannon worked at Ventas REIT, Ziegler Capital Markets and Bank of America.
Shannon holds a Bachelor of Business Administration degree with a focus on both Finance and International Business, and a Math minor from Saint Mary’s of Notre Dame. She is currently working towards her MBA at the University of Chicago’s Booth School of Business.
Shannon enjoys reading, traveling, volunteering and tutoring.
Thomas Zalduendo, Sound EngineerThomas.Zalduendo@4sightHealth.com
Tom produce the 4Sight Health podcasts. He has over 10 years of professional audio production experience working with various clients in music, advertising commercial productions, post-production audio for film, video game audio productions and podcast productions. With a bachelor’s degree in Music, focusing on composition and audio production, Tom is able to produce dynamic and engaging podcast content. He is passionate about the concept of preventative healthcare and the mission of 4Sight Health. He is a lifelong learner, enjoys creative problem solving and loves to travel.
Merrill Goozner, Contributormerrill@goozner.com
Since retiring from day-to-day management at Modern Healthcare in May 2017, Merrill Goozner has continued to write the weekly opinion column for that leading healthcare trade journal. He also speaks and serves as moderator for panel discussions at numerous industry and Modern Healthcare events.
From 2012 to 2017, Goozner led the editorial direction and content for Modern Healthcare’s magazine, e-newsletters and website. Prior to joining Modern Healthcare, his journalism career spanned nearly 40 years as an editor, writer and journalism educator. In 2004, he authored The $800 Million Pill: The Truth Behind the Cost of New Drugs (University of California Press). He previously served as a foreign, national and chief economics correspondent for the Chicago Tribune and a professor of journalism at New York University. He has contributed to numerous news outlets, opinion journals and scientific publications over the course of his career including the New York Times, Democracy: A Journal of Ideas, JAMA Internal Medicine, PLOS Medicine, and the Journal of the National Cancer Institute.
He earned his master’s degree in journalism from Columbia University in 1982; and his Bachelor of Arts degree in history from the University of Cincinnati in 1975. The U. of C. named him a Distinguished Alumni in 2008 and inducted him into its Journalism Hall of Fame in 2016.
Dr. Allen Weiss, ContributorAllen.Weiss@sharecare.com
Community Health & Wellness
Dr. Allen Weiss is Chief Medical Officer for the national Blue Zones Project. Having practiced rheumatology, internal medicine, and geriatrics for 23 years and been President and CEO for 18 years of a 716-bed, two-hospital integrated system, Dr. Weiss now has a national scope focused on prevention.
After graduating from Columbia University’s College of Physicians and Surgeons and subsequently completing his training at both the New York Presbyterian Hospital and Hospital for Special Surgery of Cornell University, he had a solo practice in Rheumatology, Internal Medicine, and Geriatrics for twenty-three years. He is recognized both as a Fellow of the American College of Physicians and a Fellow of the American College of Rheumatology.
Dr. Weiss’s national commitments and honors include: named as one of the Top 100 outstanding physician leaders of healthcare systems by Becker’s Hospital Review multiple times; chosen as a keynote speaker at numerous meetings; served five years on the Regional Advisory Council of the American Hospital Association; elected to the American Hospital Association Board in 2017; selected as Chairman of the Upper Midwest Vizient Board; and continues as a Director of American Momentum Bank. In 2005, he was invited to testify on information technology before the U.S. House Ways and Means Health Subsection.
For the state of Florida, Dr. Weiss is past Chair of the Florida Hospital Association as well as its Quality Committee. The Florida Hospital Association presented Dr. Weiss with its highest award in 2019 for advancing healthcare, and he has received numerous other awards from Florida organizations. His wife, Dr. Marla Weiss, is a writer and educator. They have two daughters who are physicians, one a biomedical illustrator/educator and the other an adolescent medicine physician/educator.
Nathan Bays, Special AdvisorNathan.Bays@4sighthealth.com
Investing, Policy & Regulatory Issues
Nathan Bays has an extensive career in health policy, law, and investing, advising Leading Health Systems, early stage companies, and financial sponsors on health policy, strategy, and M&A. In addition to his advisory work, he is a Venture Partner at LifeForce Capital, a SF-based health care venture and growth equity firm.
Advisory RelationshipsAs advisors, we seek to improve America’s healthcare system by identifying game-changers in the healthcare arena and supporting organizations that are bringing innovative, patient-centric solutions to market.
The Customer Revolution in Healthcare: Kinder, Smarter, Affordable Care for AllJohnson explains how aligning economic incentives with patient needs will deliver better outcomes at lower costs with superior customer service. Disruptive, bottom-up, and customer-centric competitors will transform the industry by delivering kinder, smarter, and affordable care—to all.
This book addresses:
- Revolutionary conditions and forces driving change in the industry now.
- Ways organizations can get in front of their costs and offer new care delivery models.
- Why pricing transparency and reimbursement changes are necessary for success.
- Revolutionary incumbents and upstarts leading this revolution.
- How participation in this Customer Revolution is crucial for long-term success.
Read this rallying cry that inspires leaders to revolt against today's system, build thriving organizations and serve America better. JUST RELEASED 9/6/19.