Featured Book

The Customer Revolution in Healthcare: Kinder, Smarter, Affordable Care for All

Johnson explains how aligning economic incentives with patient needs will deliver better outcomes at lower costs with superior customer service. Disruptive, bottom-up, and customer-centric competitors will transform the industry by delivering kinder, smarter, and affordable care—to all.

This book addresses:
- Revolutionary conditions and forces driving change in the industry now.
- Ways organizations can get in front of their costs and offer new care delivery models.
- Why pricing transparency and reimbursement changes are necessary for success.
- Revolutionary incumbents and upstarts leading this revolution.
- How participation in this Customer Revolution is crucial for long-term success.

Read this rallying cry that inspires leaders to revolt against today's system, build thriving organizations and serve America better. JUST RELEASED 9/6/19.

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- Health systems & clinicians
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Featured Insight

Ranked #2 on Porchlight’s August 2019 Business Bestsellers List

By | October 30, 2019

The Customer Revolution in Healthcare: Delivering Kinder, Smarter, Affordable Care for All by David W. Johnson ranks #2 on Porchlight’s August 2019 Business Bestsellers List. Take a look at the …

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Featured Insight

Don’t Let Special Interests Block Pending Rules for Sharing Patient Healthcare Data

By | October 8, 2019

On September 23rd, the seven healthcare lobbyists listed below sent a letter to the leaders of the Senate Health, Education, Labor and Pensions Committee (HELP) and the House Committee on …

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What We Believe

We see that a new American healthcare system will develop through bottom-up, market-driven transformation as reimbursement and care delivery prioritize customers and deliver wellness over treatment.

If You Scroll Down, You’ll Find Out What Employers Really Think About Healthcare

David Burda | Oct 1, 2019

Platforming Health Care to Transform Care Delivery

David W. Johnson | Sep 19, 2019

Read 4sight Friday, a weekly newsletter of opinions, insights and news on market-based change.

David Burda | Oct 18, 2019
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We deliver strategic advice, develop thought leadership and insights, and effect solutions for organizations throughout the care continuum. Health systems and payers, startups and service providers, non-profit and for-profit.

Programs include written work, speaking engagements, in-person facilitation, board development, targeted research and program development.