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September 20, 2022
David Burda
Consumerism Economics System Dynamics

Past, Present and Future: Where Are Doctors Headed?

Physicians, not websites, are the front doors to the healthcare system. Whether the healthcare system moves back, forward or sideways largely will depend on what direction doctors are willing to go. Our content is like a GPS device, tracking their movements. Here are seven 4sight Health thought leadership pieces that tell you where doctors are right now and likely to go next.

Overcoming Orthodoxy in Medical Education
4sight Health’s David W. Johnson and David B. Nash, MD, MBA, look at why some med schools are training doctors to emphasize chronic disease management, health equity and social interventions while older teaching methods fall behind. Read more.


Why Picking a Doctor Is Like Grilling Chicken
4sight Health’s David Burda explains how patients consume healthcare the same way they pick what’s for dinner — and why everyone has a different idea of what’s best. Read more.



The Cost of Coding Is Killing Us
Processes need to change when they don’t make sense anymore. 4sight Health’s David Burda talks about budgets and billing, and how the current system makes revenue cycle management and healthcare services more expensive. Read more.



Shedding a Tear for Physician Billing Hassles
7 researchers — all physicians, including well-known single-payer advocates — calculated the time office-based physicians spend on clinical documentation. Using data from a survey of 1,524 physicians, here’s what they found out.



How Healthcare Revolutionaries Think: 10 Questions with Adrianne Nickerson
Nickerson is the co-founder and CEO of Oula, a New York-based, whole-person maternity care company that offers a personalized pregnancy experience to low-risk expectant mothers. I spoke with Nickerson about her professional and personal journey that gave birth to her idea to create what she calls a “modern maternity center.” Read more.


Variations in Physician Compensation
Variations in practice patterns? Variations in clinical outcomes? Now come variations in physician compensation. Commentators Julie Vaughn Murchinson and Gaurov Dayal try to explain the unexplainable on this episode of 4sight Roundup. Subscribe on Apple Podcasts, Google Podcasts, Spotifyother services.


Reversing the Course of Clinical Burnout and Turnover
It’s not all about EHR systems and money. What can providers do to stop the flow of doctors and nurses walking out their doors? David Johnson and Julie Vaughn Murchinson talked about it on this episode of 4sight Roundup. Subscribe on Apple Podcasts, Google Podcasts, Spotifyother services.


About the Author

David Burda

David Burda began covering healthcare in 1983 and hasn’t stopped since. Dave writes this monthly column “Burda on Healthcare,” contributes weekly blog posts, manages our weekly newsletter 4sight Friday, and hosts our weekly Roundup podcast. Dave believes that healthcare is a business like any other business, and customers — patients — are king. If you do what’s right for patients, good business results will follow.

Dave’s personnel experiences with the healthcare system both as a patient and family caregiver have shaped his point of view. It’s also been shaped by covering the industry for 40 years as a reporter and editor. He worked at Modern Healthcare for 25 years, the last 11 as editor.

Prior to Modern Healthcare, he did stints at the American Medical Record Association (now AHIMA) and the American Hospital Association. After Modern Healthcare, he wrote a monthly column for Twin Cities Business explaining healthcare trends to a business audience, and he developed and executed content marketing plans for leading healthcare corporations as the editorial director for healthcare strategies at MSP Communications.

When he’s not reading and writing about healthcare, Dave spends his time riding the trails of DuPage County, IL, on his bike, tending his vegetable garden and daydreaming about being a lobster fisherman in Maine. He lives in Wheaton, IL, with his lovely wife of 40 years and his three children, none of whom want to be journalists or lobster fishermen.

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