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November 23, 2021
David Burda
Economics Outcomes System Dynamics
4sight Roundup Podcast Interviews Podcasts

Special Episode 4sight Roundup Podcast: How State-Based Marketplaces Have Become Healthcare Innovation Platforms

In this special episode of the 4sight Friday Roundup podcast, David Johnson, founder and CEO of 4sight Health, and Rosemarie Day, founder and CEO of Day Health Strategies, talk about how the state-based marketplaces have become the energetic new platforms for healthcare innovation around the country. Day helped launch the first state-run marketplace in Massachusetts. As usual, I moderate the conversation about Rosemarie and Dave’s two-part series on state-based marketplaces, “State-Based Marketplaces 2.0,” recently published on 4sighthealth.com. 

  • You can read the two-part series in one PDF here. 
  • You can listen to the episode below, or on streaming services.  

Mandated by the Patient Protection and Affordable Care Act, state-based marketplaces, originally called state-based health insurance exchanges, offer health insurance benefits to people who can’t obtain—or can’t afford—health coverage from other sources, including their employers, Medicare or Medicaid.  

Thought of at first as health-insurance safety nets for unemployed and self-employed people who don’t qualify for government health insurance programs, state-based marketplaces have become robust petri dishes for healthcare innovation. Legacy commercial health insurers and entrepreneurial start-up health insurers are using the marketplaces to introduce and experiment with new types of health plans, health insurance benefits and care-delivery models. 

You can listen to this episode and all our 4sight Friday Roundup episodes on the Healthcare Now Radio Network, Apple Podcasts, Spotify, Google Podcasts and other streaming services. You also can subscribe to our weekly 4sight Friday newsletter. 

Thanks for listening. 

About the Author

David Burda

David Burda began covering healthcare in 1983 and hasn’t stopped since. Dave writes this monthly column “Burda on Healthcare,” contributes weekly blog posts, manages our weekly newsletter 4sight Friday, and hosts our weekly Roundup podcast. Dave believes that healthcare is a business like any other business, and customers — patients — are king. If you do what’s right for patients, good business results will follow.

Dave’s personnel experiences with the healthcare system both as a patient and family caregiver have shaped his point of view. It’s also been shaped by covering the industry for 40 years as a reporter and editor. He worked at Modern Healthcare for 25 years, the last 11 as editor.

Prior to Modern Healthcare, he did stints at the American Medical Record Association (now AHIMA) and the American Hospital Association. After Modern Healthcare, he wrote a monthly column for Twin Cities Business explaining healthcare trends to a business audience, and he developed and executed content marketing plans for leading healthcare corporations as the editorial director for healthcare strategies at MSP Communications.

When he’s not reading and writing about healthcare, Dave spends his time riding the trails of DuPage County, IL, on his bike, tending his vegetable garden and daydreaming about being a lobster fisherman in Maine. He lives in Wheaton, IL, with his lovely wife of 40 years and his three children, none of whom want to be journalists or lobster fishermen.

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