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September 9, 2026
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David Burda
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Can Consumers Trust You with Their Public Health?

Back in June, I told you that opportunity is knocking for providers to become the most-trusted source of public health information for consumers as the federal government has largely abdicated that role under Cheeto Jesus and his worm-brained HHS secretary.

In fact, you could make a strong case that they’re actively trying to kill us through their antivax rhetoric, fat- and meat-heavy upside down food pyramid, non-existent food safety inspections, the elimination of science, health and medical advisory committees and nixing of medical research grants. But I digress.

A new survey is out that suggests that opportunity is still knocking for providers if they can stop playing footsie with this death cult long enough to take advantage of that opportunity and keep the public safe and as healthy as possible.

The Annenberg Public Policy Center at that University of Pennsylvania conducted the survey. They asked a representative sample of 1,904 U.S. adults age 18 and older about their confidence in various agencies and healthcare industry sectors to disseminate trustworthy public health information. Their choices were the Centers for Disease Control and Prevention (CDC), Food and Drug Administration (FDA), the National Institutes of Health (NIH) and their own primary care provider (PCP).

Here’s are the results this year compared with a similar survey that Annenberg conducted in 2024:

  • 61% were confident in the CDC, down from 72% in 2024.
  • 61% were confident in the NIH, down from 74% in 2024.
  • 59% were confident in the FDA, down from 73% in 2024.
  • 87% were confident in their PCP, essentially unchanged from 88% in 2024.

“It is concerning to see the gap between confidence in the federal public health agencies and confidence in healthcare providers double over the course of 2025 and not recover since,” said Patrick Jamieson, director of the Annenberg Health and Risk Communication Institute, in a prepared statement.

“It is critical for the public to have a reliable source for healthcare information,” said Ken Winneg, the managing director of survey research at Annenberg in the statement. “So, it’s a relief to see high and consistent trust in their personal healthcare providers.”

Jamieson and Winneg, who I don’t know, are politely saying what I said in June. Cheeto Jesus and Worm Brain have blown up our federal public health agencies, and the private healthcare sector has to pick up the pieces to protect us.

“Most people aren’t stupid. They just need someone smart like a nurse, a doctor or a pharmacist to tell them what they should do,” said me in that earlier blog post.

Building better healthcare starts with knowing who to trust. Providers need to give consumers a reason to trust them on public health issues.

About the Author

David Burda

David Burda began covering healthcare in 1983 and hasn’t stopped since. Dave writes this monthly column “Burda on Healthcare,” contributes weekly blog posts, manages our weekly newsletter 4sight Friday, and hosts our weekly Roundup podcast. Dave believes that healthcare is a business like any other business, and customers — patients — are king. If you do what’s right for patients, good business results will follow.

Dave’s personal experiences with the healthcare system both as a patient and family caregiver have shaped his point of view. It’s also been shaped by covering the industry for 40 years as a reporter and editor. He worked at Modern Healthcare for 25 years, the last 11 as editor.

Prior to Modern Healthcare, he did stints at the American Medical Record Association (now AHIMA) and the American Hospital Association. After Modern Healthcare, he wrote a monthly column for Twin Cities Business explaining healthcare trends to a business audience, and he developed and executed content marketing plans for leading healthcare corporations as the editorial director for healthcare strategies at MSP Communications.

When he’s not reading and writing about healthcare, Dave spends his time riding the trails of DuPage County, IL, on his bike, tending his vegetable garden and daydreaming about being a lobster fisherman in Maine. He lives in Wheaton, IL, with his lovely wife of 40 years and his three children, none of whom want to be journalists or lobster fishermen.

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