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March 30, 2016
market vs medicine
David W. Johnson
Blogs Books

Market vs. Medicine Book Launch: You Are Invited

After more than a year of research, writing, editing, re-writing, and re-editing, Market vs. Medicine: America’s Fight for Better, Affordable Healthcare is being printed and will be available on May 9.

I would love for you to join me in this adventure. If you are willing to roll up your sleeves and help get the word out about the book, then keep reading.

Become a Market vs. Medicine Brand Ambassador

We would like to invite this varied, enthusiastic community to be part of the Launch Team, which will help us spread the word about the book.

Yes, any one of you can apply to be a part of the launch and become a brand ambassador of sorts.

To be considered you need to:

  • Be active on a social network;
  • Have a blog and publish at least once a week; or
  • Be willing to write a guest blog post about the book for a blog or news site

Market vs. Medicine Brand Ambassador Responsibilities

If you fit one of those criteria, your responsibilities include:

  • Write a short, honest review of Market vs. Medicine on Amazon during launch week: May 9-13. When writing the review, please disclose that you received a free copy.
  • Write a blog post on your own blog or as a guest for someone else to run during the week of May 9-13.
  • Help spread the word about the book on your own social networks during the week of May 9-13.
  • Share ideas and brainstorm additional ways to get more exposure during the week of May 9-13.
  • Buy the book during the week of May 9-13.

That’s it!

Market vs. Medicine Brand Ambassador Benefits

Here is what you will receive in return for your help:

  • An electronic copy of the book in advance of publication.
  • Access to me and the rest of the brand ambassadors in a private LinkedIn group.
  • A special THANK YOU with a link to your blog or website on my blog.
  • Market vs. Medicine swag.

You could also win a one-on-one, 60 minute consulting session with me.

Want to Be Included?

Fill in this application form and let us know why you would like to become a brand ambassador for Market vs. Medicine.

Apply now if you want to be included. The application closes on April 6 at 12:00 a.m. ET.

We will announce our Brand Ambassadors on April 11, right here. Stay tuned!

Thank you for all of your support!

About the Author

David W. Johnson

David Johnson is the CEO of 4sight Health, an advisory company working at the intersection of healthcare strategy, economics, innovation. Johnson is a healthcare thought leader, keynote speaker, and strategic advisor to organizations busting the status-quo to reform our healthcare system. He is the author of Market vs. Medicine: America’s Epic Fight for Better, Affordable Healthcare, and his second book, The Customer Revolution in Healthcare: Delivering Kinder, Smarter, Affordable Care for All (McGraw-Hill 2019). As a speaker, Dave plays the role of rebel, challenger, industry historian, investor and company evaluator to push audiences forward. (Watch bio video.) Johnson applies his 25+ years of investment banking in healthcare to identify ways the healthcare industry must change to deliver better care. He received a Masters in Public Policy from Harvard Kennedy School, an English degree from Colgate University, and served in the African Peace Corp service. Join over 10k+ healthcare executives who read our weekly insights and commentary on www.4sighthealth.com. His third book, Less Healthcare, More Health: The Prescription for a Happier, More Equitable and Productive America, will publish in 2024.

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