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February 2, 2021
Authors
David W. Johnson
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Consumerism
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Blogs Dispatches

Snowstorms & Apple Watch Insanity

Almost three times as much snow has landed on Chicago the last 10 days than the rest of the season combined. The latest storm, Orlena (go figure), dropped over a foot of snow. Being a good neighbor, I began shoveling our sidewalk yesterday morning at 6 am – before the multitudes tramped the snow into ice. 90 minutes later, I was wiped out.

Yesterday being the first of the month, Apple Watch sent me my personalized February challenge – average 73 minutes of exercise a day and I win a virtual award medal. I’ve won those medals 15 months in a row.

Although I’ve never been able to confirm it, Napoleon supposedly said that he didn’t become a great general until he realized that men would die for medals. Behavioral science at work! Apple has perfected the virtual “nudge” that gets me moving more. Not completing each day’s three “activity” rings really annoys me.

Here’s what annoys me even more. According to my Apple Watch, 90 minutes of shoveling equated to less than 5 minutes of exercise. You gotta be kidding me. Apple, fix your algorithm! If Steve Jobs were still here, he’d be exercised by this fundamental unfairness!

Read all dispatches from Dave Johnson here

About the Author

David W. Johnson

David Johnson is the CEO of 4sight Health, an advisory company working at the intersection of healthcare strategy, economics, innovation. Johnson is a healthcare thought leader, keynote speaker, and strategic advisor to organizations busting the status-quo to reform our healthcare system. He is the author of Market vs. Medicine: America’s Epic Fight for Better, Affordable Healthcare, and his second book, The Customer Revolution in Healthcare: Delivering Kinder, Smarter, Affordable Care for All (McGraw-Hill 2019). As a speaker, Dave plays the role of rebel, challenger, industry historian, investor and company evaluator to push audiences forward. (Watch bio video.) Johnson applies his 25+ years of investment banking in healthcare to identify ways the healthcare industry must change to deliver better care. He received a Masters in Public Policy from Harvard Kennedy School, an English degree from Colgate University, and served in the African Peace Corp service. Join over 10k+ healthcare executives who read our weekly insights and commentary on www.4sighthealth.com. His third book, Less Healthcare, More Health: The Prescription for a Happier, More Equitable and Productive America, will publish in 2024.

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