David Burda

Dave is 4sight Health’s biggest news junkie, resident journalist and healthcare historian. He began covering healthcare in 1983 and hasn’t stopped since. Dave writes his own column, “Burda on Health,” for us, contributes weekly blog posts, and manages our weekly e-newsletter and weekly podcast, 4sight Friday and 4sight Roundup.

Dave believes that healthcare is a business like any other business, and customers—patients—are king. If you do what’s right for patients, good business results will follow.

Dave’s personal experiences with the healthcare system both as a patient and family caregiver have shaped his point of view. It’s also been shaped by covering the industry for 35 years as a reporter and editor. He worked at Modern Healthcare for 25 years, the last 11 as editor.

Prior to Modern Healthcare, he did stints at the American Medical Record Association (now AHIMA) and the American Hospital Association. After Modern Healthcare, he wrote a monthly column for Twin Cities Business explaining healthcare trends to a business audience, and he developed and executed content marketing plans for leading healthcare corporations as the editorial director for healthcare strategies at MSP Communications.

When he’s not reading and writing about healthcare, Dave spends his time riding the trails of DuPage County, IL, on his bike, tending his vegetable garden and daydreaming about being a lobster fisherman in Maine. He lives in Wheaton, IL, with his lovely wife of 35 years and his three children, none of whom want to be journalists or lobster fishermen.

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Why Healthcare is Spinning Its VBR Wheels
It’s like preparing and serving a seven-course meal that your biggest customer ordered only to have the entire… Read More
By March 21, 2019
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The Strained Relationship Between Doctors and Patients – Burda on Healthcare
What if you walked into your doctor’s office and there was a sign hanging in the waiting room… Read More
By March 19, 2019
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Why Proponents Are Finding Innovative Health Plan Designs a Hard Sell
When your phone company or your cable provider offers you a new and innovative service plan, your immediate… Read More
By March 14, 2019
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Shining a Light on the High Risks of Low-Value Care
Low-value care doesn’t just drive up healthcare costs without providing any discernable medical benefit to patients. It can… Read More
By March 7, 2019
Digital Disillusionment: Are We There Yet?
There are signs that digital health—the promised cure for everything that’s wrong with healthcare—may be slipping into the… Read More
By February 26, 2019
When Hospitals Merge, Patient Satisfaction Gets Squeezed
When two competing companies merge and get bigger, a common worry of their customers is whether the quality… Read More
By February 20, 2019
Price Controls Take Root in Rhode Island. Will They Spread to Your State?
One state’s attempt to control healthcare costs by using “affordability standards” ended up limiting increases in commercial health… Read More
By February 14, 2019
When Blue Is the New Green
I mean, what did you think was going to happen? A new study says big Blues plans that… Read More
By February 7, 2019
Wither the Traditional Physician Office Visit
It’s not your imagination or the self-serving forecast of a healthcare consultant angling for your business. Fewer people… Read More
By January 31, 2019
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