← Back to Insights
August 9, 2025
Authors
David W. Johnson
Topics
Economics Outcomes
Channels
Series

Consumerism, Revenue Cycle and U.S. Healthcare (Multipart Series)

4sight Health CEO David W. Johnson uses this series to look at the contradictions and failures that define today’s healthcare revenue cycle, plus the rising force of consumerism that could transform it. From GoFundMe campaigns and phantom debt relief to automation missteps and the disruptive potential of consumer choice, each piece unpacks how entrenched behaviors erode value while highlighting the strategies that can restore trust, transparency and sustainability.

Part 1 GoFundMe Healthcare

Part 2 Undue Duplicity: The False Promise of Phantom Medical Debt Relief

Part 3 Revenue Cycle Dystopia: Olives with No Juice

Part 4 Revenue Cycle Euphoria: Logical Automation and Consumerism

Part 5 Consumerism Introduces Itself to U.S. Healthcare

About the Author

David W. Johnson

David Johnson is the CEO of 4sight Health, an advisory company working at the intersection of healthcare strategy, economics, innovation. Johnson is a healthcare thought leader, keynote speaker, and strategic advisor to organizations busting the status-quo to reform our healthcare system. He is the author of Market vs. Medicine: America’s Epic Fight for Better, Affordable Healthcare, and his second book, The Customer Revolution in Healthcare: Delivering Kinder, Smarter, Affordable Care for All (McGraw-Hill 2019). As a speaker, Dave plays the role of rebel, challenger, industry historian, investor and company evaluator to push audiences forward. (Watch bio video.) Johnson applies his 25+ years of investment banking in healthcare to identify ways the healthcare industry must change to deliver better care. He received a Masters in Public Policy from Harvard Kennedy School, an English degree from Colgate University, and served in the African Peace Corp service. Join over 10k+ healthcare executives who read our weekly insights and commentary on www.4sighthealth.com.

Dave wakes up every morning trying to fix America’s broken healthcare system. Prior to founding 4sight Health in 2014, Dave had a long and successful career in healthcare investment banking. He is a graduate of Colgate University and earned a Masters in Public Policy from Harvard Kennedy School. Employing his knowledge and experience in health policy, economics, statistics, behavioral finance, disruptive innovation, organizational change and complexity theory, Dave writes and speaks on pro-market healthcare reform. His first book Market vs. Medicine: America’s Epic Fight for Better, Affordable Healthcare, and his second book, The Customer Revolution in Healthcare: Delivering Kinder, Smarter, Affordable Care for All (McGraw-Hill 2019), are available for purchase on www.4sighthealth.com. Get his new book with Paul Kusserow, The Coming Healthcare Revolution: 10 Forces that Will Cure America’s Healthcare Crisis now.

Recent Posts

Economics
Cut the BS Healthcare
Author’s note: This commentary summarizes my five-part series titled “Consumerism, Revenue Cycle and U.S. Healthcare.” Here is a… Read More
By September 9, 2025
Default Image
Innovation
4sight Friday 9/5/25
4sight Friday | Replacing a Dysfunctional CDC | Immigration Policy and Healthcare | Is Cancer’s Financial Toxicity a… Read More
By September 8, 2025
Economics
Is the Financial Toxicity of Oncology Care a Myth?
Just when you think you know something, it turns out to be wrong. My latest experience with this… Read More
By September 3, 2025