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December 12, 2019
Authors
Lindsay H. Morrison
Topics
Innovation System Dynamics
Channels
4sight Radio & TV Interviews Podcasts

Cain Brothers House Calls Podcast: Commercializing Breakthrough Drugs in a Value-Based Market

What does it take to bring a breakthrough drug to a value-based market? John Kerins, Director at Cain Brothers, a division of KeyBanc Capital Markets Inc., and David Johnson discuss the intensified need for data, collaboration and communication to bring exceptionally costly but desperately needed therapies to market. They hone in on the growing role of medical affairs and contract commercialization services organizations in meeting the needs of all stakeholders for value.

Listen to this episode on Apple Podcasts, Spotify, and Google Podcasts. 

Read the related commentary here.

About the Author

Lindsay H. Morrison

On the 4sight Health team, Lindsay applies her passion for improving healthcare, constant curiosity, and excitement about connecting ideas and people. Clients appreciate her ability to listen, find core needs, and build communications that resonate with various audiences. She enjoys solving communication challenges for audiences and industries undergoing tremendous change.

Lindsay also keeps the trains running at 4sight Health, managing our editorial production and publishing schedule, guiding 4sight Health new services to fruition, keeping thinkers and writers organized. She’s the primary contact on many client relationships, making sure our work meets expectations.

During two decades Lindsay directed marketing communications for a media data company as the media and advertising industry went through the digital revolution. Advancing from many-to-1 to 1-1 digital communications, she built content marketing and marketing automation as core competencies. She also marketed proprietary data on the media habits of various professional healthcare audiences.

Earlier, at a healthcare communication agency, Lindsay led creative teams developing branding and positioning strategies, user and employee communications, primarily in the diagnostic industry. Her career launched from a literature and writing degree at Northwestern University, then writing marketing and training materials for a business data company moving from print to digital delivery.

Outside 4sight Health, she likes to get her hands dirty in the garden, reads too much dystopian fiction, finds small ways to improve her community, and considers dark chocolate a food group.

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