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October 15, 2025
Authors
David Burda
Topics
Consumerism Outcomes System Dynamics

Study Sends Message on Digital Disparities

From 1983 to 2018, I was a white male with commercial health insurance through my employer. From 2018 to 2023, I was a white male with commercial health insurance through my wife’s employer. In 2024, I was a white male with commercial health insurance purchased over an ACA health insurance exchange. This year, I’m a white male with traditional Medicare coverage.

Though the source of my health insurance has changed over the years, one thing hasn’t changed: I’m still a white male. That has given me certain privileges thanks to the systematic racism in healthcare.

One of those privileges, according to a new study published in JAMA Network Open, is a faster response from my primary care physician (PCP) to a question I sent them through my patient portal.

Seven researchers from Brigham and Women’s Hospital, University of California at San Francisco, Harvard Business School, Vanderbilt University Medical Center, University of Texas Southwestern Medical Center, and Harvard School of Public Health wanted to know how long it took PCPs or someone within the PCPs’ care team to respond to asynchronous messages sent by patients through the patients’ portal.

The study pool consisted of more than 340,000 patients who sent more than 3.5 million portal messages in 2021 to more than 1,100 PCPs affiliated with the Mass General Brigham health system in Boston. The researchers’ primary outcome was whether the PCP or a care team member responded to the patient’s first message within one or three days. The researchers then teased the results out by race, ethnicity, insurance status and language preference.

Here’s what they found:

  • 68.5% of white patients got a response back from their PCP’s office within one business day compared with 69.9% for Asian patients, 65.7% for Black or African American patients and 63.9% for Hispanic or Latino patients.
  • 70.0% of patients with commercial insurance got a response back from their PCP’s office within one business day, compared with 66.8% for patients on Medicare, 65.2% of patients on Medicaid and 60.9% of dual-eligible patients on both Medicare and Medicaid.
  • 68.4% of patients with an English language preference got a response back from their PCP’s office within one business day compared with 58.0% of patients with a Spanish language preference.

“Given existing known differential care experiences by patient characteristics for care delivered in-person and for diagnostic and treatment approaches, our findings raise concern that electronic communication reflected disparities observed in experiences of care in other settings,” the researchers said.

In non-research speak, that means that the health disparities, the lack of health equity, the prejudices and the biases in traditional in-person care settings have migrated into digital health settings. The digital front door opens wider for some people than others, no different than the main entrance to the hospital or medical office building.

With the Trump regime’s dismantling of DEI- and health disparity-related departments, initiatives and research, it will be up to private-sector healthcare organizations to push the door — physical or digital — wide open for everyone.

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About the Author

David Burda

David Burda began covering healthcare in 1983 and hasn’t stopped since. Dave writes this monthly column “Burda on Healthcare,” contributes weekly blog posts, manages our weekly newsletter 4sight Friday, and hosts our weekly Roundup podcast. Dave believes that healthcare is a business like any other business, and customers — patients — are king. If you do what’s right for patients, good business results will follow.

Dave’s personal experiences with the healthcare system both as a patient and family caregiver have shaped his point of view. It’s also been shaped by covering the industry for 40 years as a reporter and editor. He worked at Modern Healthcare for 25 years, the last 11 as editor.

Prior to Modern Healthcare, he did stints at the American Medical Record Association (now AHIMA) and the American Hospital Association. After Modern Healthcare, he wrote a monthly column for Twin Cities Business explaining healthcare trends to a business audience, and he developed and executed content marketing plans for leading healthcare corporations as the editorial director for healthcare strategies at MSP Communications.

When he’s not reading and writing about healthcare, Dave spends his time riding the trails of DuPage County, IL, on his bike, tending his vegetable garden and daydreaming about being a lobster fisherman in Maine. He lives in Wheaton, IL, with his lovely wife of 40 years and his three children, none of whom want to be journalists or lobster fishermen.

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