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December 1, 2021
David W. Johnson Colby Kittrell
Economics Outcomes System Dynamics
4sight Radio & TV Interviews Podcasts

Cain Brothers House Calls Podcast: Making Inroads in Rural America

All Roads Lead to Value, Part III: Making Inroads in Rural America

The road to value continues. In this episode, Cain Brothers’ Director Colby Kittrell joins House Calls host David Johnson, CEO of 4sight Health, to talk about promising public and privately-funded initiatives bringing value-based care to underserved communities in rural America.

Listen to this episode on Apple Podcasts, Spotify, and Google Podcasts

In rural America, market dynamics for healthcare providers are exceptionally challenging. A number of promising public and privately-funded initiatives show great potential, however, in implementing better primary and comprehensive care through value-based arrangements. These programs and businesses offer hope for improving health and quality of life for millions of Americans living in medically under-served rural communities.

Read the related commentary here.

Read this 4-topic series and listen to Cain Brothers House Calls episodes with the authors.

  • All Roads Lead to Value Part I: Which Road(s) Should a Health System Take? commentary, podcast
  • All Roads Lead to Value Part II: Positioning Physicians to Manage Care Risk commentary, podcast
  • All Roads Lead to Value Part III: Making Inroads in Rural America commentary, podcast

About the Authors

David W. Johnson

David Johnson is the CEO of 4sight Health, an advisory company working at the intersection of healthcare strategy, economics, innovation. Johnson is a healthcare thought leader, keynote speaker, and strategic advisor to organizations busting the status-quo to reform our healthcare system. He is the author of Market vs. Medicine: America’s Epic Fight for Better, Affordable Healthcare, and his second book, The Customer Revolution in Healthcare: Delivering Kinder, Smarter, Affordable Care for All (McGraw-Hill 2019). Johnson applies his 25+ years of investment banking in healthcare to identify ways the healthcare industry must change to deliver better care. He received a Masters in Public Policy from Harvard Kennedy School, an English degree from Colgate University, and served in the African Peace Corp service. Join over 10k+ healthcare executives who read our weekly insights and commentary on www.4sighthealth.com.

Colby Kittrell

Colby Kittrell is a Director focused on mergers/acquisitions and capital raising for physician groups and multisite service clients. Colby joined Cain Brothers in 2013 and has over 10 years of experience in a variety of M&A, capital raising, and capital markets transactions. Select and notable transactions include the sale of CareMount Medical to Optum/UnitedHealth Group, the merger of Summit Medical Group and CityMD, the sales of Retina Group of Florida and Retina Consultants of Houston to Retina Consultants of America, the merger of Empress Emergency Medical Services with Patient Care Logistics Solutions, the investment by Blue Cross of Idaho in Primary Health Medical Group and the sale of Renaissance Imaging Medical Associates to Radiology Partners.

Prior to joining KeyBanc Capital Markets, Colby was an Associate at Jefferies in their Healthcare Group where he focused on supporting M&A advisory and public equity and debt capital transactions for clients in the healthcare services sector. Colby’s prior experience also includes working for Deloitte Financial Advisory Services.

Colby earned a BA in Economics and an MBA from the University of Rochester.

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